觀看室
Identity Design
2023
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Inspired by John Berger's book 《The Way of Seeing》 and Plato's allegory of the cave. Seeing precedes speaking, and when we step out of the cave and the light shines in front of us, we break our way of seeing and gain an understanding of things. Design is also a way of seeing, in The Site of Sights design studio, we take a different way of looking at the world, providing customers with a variety of design strategies and methods.
This logotype reminds the viewer of the presence of the seeing by featuring a minimally recognizable type. The square shape of the letters and the sharp, straight strokes correspond to the idea of a cave wall, and the negative space between the strokes symbolizes the light that penetrates the cave.