Unusual Wrappers
2024 Red Dot
K-Design Gold Award
Packaging Design2024
Since the invention of wrapping paper, its form has remained largely unchanged apart from variations in patterns. We rethink the purpose of wrapping paper and its relationship with people, approaching it from a human-centered design perspective. By considering different usage scenarios and experimenting with paper structures, patterns, and materials, we explore new possibilities for wrapping paper.
自從包裝紙問世以來，除了圖案的變化之外，它的形式幾乎未曾改變。我們嘗試重新思考包裝紙的目的，以及它與人之間的關係，並以「以人為本」的設計角度切入。透過對不同使用情境的想像，在紙張結構、圖案與材質上進行實驗，探索包裝紙更多元的可能性。
ICONS
We have designed seven series of wrapping paper: Unusually Reusable, Unusually Structured, Unusually Tactile, Unusually Useful, Unusually Fun, Unusually Hard-to-find, and Unusually Secretive. To help users easily understand the purpose and characteristics of each series, we created 24 unique icons representing different types of wrapping paper.
我們總共設計了七個系列的包裝紙，分別是：非常環保、非常結構、非常好摸、非常好用、非常好玩、非常難找、非常神秘包裝紙。為了讓使用者能更直觀地理解各系列的用途與特點，我們設計了 24 款圖示，分別對應不同類型的包裝紙。
Unusually Reusable Wrapping Paper
非常環保包裝紙
By collecting large amounts of leftover paper edges from print shops and reconstructing them through weaving and patchwork techniques, these tiny scraps of paper are given a renewed sense of value and purpose.
透過蒐集印刷廠大量剩餘的紙邊，並以編織與拼接的方式重新組構，
賦予這些零碎的紙片新的價值與用途。
Unusually Structured Wrapping Paper
非常結構包裝紙Altering the original qualities of paper through creative techniques such as cutting and embossing creates new possibilities for the use of wrapping paper.
透過剪裁、打凸等創意手法改變紙張原有的特性，為包裝紙的使用開啟新的可能性。
Unusually Tactile Wrapping Paper
非常好摸包裝紙
A series of posters advocating for zero fur, doubling as functional wrapping paper. By recreating the appearance and texture of animal fur through paper structures, the design offers both visual appeal and a tactile experience, exploring humane alternatives to real fur.
這是一系列以零皮草為訴求的海報，同時也能作為功能性的包裝紙使用。設計透過紙張結構再現動物毛皮的外觀與質感，既具有視覺吸引力，也帶來觸覺體驗，藉此探索相較真實皮草更具人道精神的替代方案。
Unusually Useful Wrapping Paper
非常好用包裝紙Have you ever experienced not being able to find the right tools when trying to wrap a present? Or not knowing which size of wrapping paper is enough for your gift? Or when trying to mail your present, not being sure if it fits the allowed dimensions? The Unusually Useful Wrapping Paper series can help solve all these problems, allowing for a faster and more efficient wrapping process.
在包裝禮物時，你是否遇過工具不足、尺寸不合或郵寄限制不清的困擾？非'常好用包裝紙系列透過設計解決這些問題，讓包裝過程更快速、更高效。
Unusually Fun Wrapping Paper
非常好玩包裝紙
The lack of common topics can sometimes lead to an awkward silence when gathering with unfamiliar friends. By integrating various games into wrapping paper design, this series helps break the ice effortlessly, encouraging interaction and connection between each other.
和不太熟悉的朋友聚會時，常常因為缺乏共同話題而陷入尷尬的沉默。這個系列將各種遊戲融入包裝紙設計中，輕鬆打破僵局，促進彼此的互動與連結。
Unusually Hard-to-find Wrapping Paper
非常難找包裝紙
We adopted a creative approach to avoid awkward situations at parties, such as only having one gift prepared when others are present. Unusually hard-to-find wrapping paper combines common clothing patterns, seamlessly blending with everyday attire. This allows gift givers to discreetly hide presents within the patterns, without attracting attention, so that gifts are given away unnoticed.
在派對上，如果只準備了一份禮物而現場還有其他人，往往會造成尷尬的情況。非常難找包裝紙結合常見的服飾圖案，能自然融入日常穿搭中。這樣一來，送禮的人就能把禮物巧妙地隱藏在圖案裡，不引人注意地完成送禮。
Unusually Secretive Wrapping Paper
非常神秘包裝紙
When giving a gift, some feelings are hard to put into words, and the messages we wish to express may be difficult to say outright. Unusually secretive wrapping paper series subtly conveys complex emotions in an ingenious way, speaking volumes without saying a word.
在送禮時，有些情感難以用言語表達，我們想傳達的訊息也不一定能直接說出口。非常神秘包裝紙系列以巧妙的方式暗示複雜的情感，不必開口也能傳達豐富的心意。
Design Team : Tzu-Hsi, Sung
/ Hsiu-Chieh, Peng / I-Tung, Liu
Yu-Ru, Hung / Yi-Xin, Sim