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OVID.tv Rebranding 

Visual Identity
2025
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
 A streaming platform for independent, international, and socially conscious cinema, OVID.tv struggled with low brand recognition and an outdated visual system. This rebrand reimagines its narrative identity through a bold, editorial visual language—positioning OVID.tv as a gateway to thought-provoking storytelling and emotional resonance beyond the mainstream.


The logo design is built around the central concept of "search." The rectangular form at the front represents the structural space of OVID.tv as a streaming platform, with its 16:9 ratio referencing the standard dimensions of a screen. The letter “O” signifies the viewer’s perspective and agency, symbolizing how each user can navigate this curated space to discover content and films that are personally meaningful and intellectually engaging.

© 2022—2025

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