OVID.tv Rebranding
Visual Identity
2025
A streaming platform for independent, international, and socially conscious cinema, OVID.tv struggled with low brand recognition and an outdated visual system. This rebrand reimagines its narrative identity through a bold, editorial visual language—positioning OVID.tv as a gateway to thought-provoking storytelling and emotional resonance beyond the mainstream.
作為一個專注於獨立、國際及具社會意識電影的串流平台，OVID.tv 面臨品牌知名度不足與舊有視覺系統老化的挑戰。此次品牌重塑以大膽且具編輯感的視覺語言重新詮釋其敘事身份，將 OVID.tv 定位為一個通往主流之外的入口，引導觀眾走向兼具深度思考與情感共鳴的影像體驗。
The logo design is built around the central concept of "search." The rectangular form at the front represents the structural space of OVID.tv as a streaming platform, with its 16:9 ratio referencing the standard screen dimensions. The letter “O” signifies the viewer’s perspective and agency, symbolizing how each user can navigate this curated space to discover content and films that are personally meaningful and intellectually engaging.
標誌設計以「探索」為核心概念。前方的長方形代表 OVID.tv 作為串流平台的結構性空間，其 16:9 的比例呼應螢幕的標準尺寸。而字母 “O” 則象徵觀眾的視角與主動性，意喻每位使用者都能在這個精心策劃的空間中，探索並發現對自己具有個人意義且能引發思考的影片內容。