Menil Drawing Institute Rebranding
Visual Identity Design
2024
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Menil Drawing Institute, located in Houston, Texas, is a pioneering institution dedicated to the study, conservation, and exhibition of modern and contemporary drawings. it is the first museum in the United States specifically devoted to the art of drawing.
The branding strategy is to maintain the Menil Drawing Institute's professional image while reducing its sense of distance.
I used dots as the main concept to represent the different aspects of the Menil Drawing Institute.