LA FREEWAVES Rebrand
Visual Identity
2025
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
LA Freewaves is a Los Angeles–based art collective founded in 1989, known for experimenting with media art and amplifying diverse voices in public spaces. Over the years, the organization has established a rich history of fostering dialogue among art, technology, and the community. However, its visual identity no longer reflected its experimental energy or resonated with younger audiences. I set out to create a refreshed identity that honors its legacy while positioning it for relevance in today’s cultural landscape.