LA FREEWAVES Rebrand
Visual Identity
2025
LAFW(LA Freewaves)
is a Los Angeles–based organization that uses art as a medium to address social issues, connecting communities and sparking dialogue through festivals and participatory actions. The brand design centers on typography, with letterforms constructed from circles of varying sizes to create a ripple-like dynamic, echoing the idea of “Make a Wave.” A lively and colorful visual language further reflects Los Angeles’s cultural diversity, vibrancy, and inclusivity.
LAFW
(LA Freewaves) 是一個以藝術為媒介推動社會議題的洛杉磯組織，透過藝術節與參與式行動連結群眾、引發對話。品牌設計以字體為核心，透過不同大小的圓形構築字型，營造出如波紋般的動態意象，呼應「Make a Wave」的理念，活潑多彩的視覺語言則展現洛杉磯多元的文化活力與包容性。