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Info

Datanova

Visual Identity / Packaging
2026

 Datanova is a science-backed supplement brand built on traceable data, not vague promises. Its packaging translates this directly into form: ingredient and dosage details, normally buried in fine print, are brought forward as color blocks on the front of the pack — each block a single ingredient at its exact dosage, arranged into a readable data chart. Across its seven formulas, a shared white base and vertical wordmark unify the family, while each product features its own color story tied to its function. The packaging itself becomes the evidence of the brand's promise.

Datanova 是一個以科學實證為核心的保健品牌，主張用可追溯的數據取代市場上氾濫的模糊承諾。識別系統與包裝設計將這個主張直接轉譯為視覺結構 : 把原本藏在小字說明欄的成分與劑量以色塊直接呈現於包裝正面，每一道色塊對應一項成分與精確劑量，排列成可直接閱讀的成分數據圖。七款配方在統一的白色基底與垂直字標之上，各自發展出呼應機能的色彩故事，建立清楚的辨識與選購路徑，包裝本身，就是品牌承諾透明的證據。


【Credits】
Whitefern Design

AD: Matthew Chen
D: Sung Tzu Hsi

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